AM+A were tasked with planning and overseeing an immersive ‘Vilnius in London’ event, including an exclusive press launch and two public events at a venue that would reflect the brand’s ‘Unexpectedly Amazing’ campaign 

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Immersive event ideas - AM+A worked with the Vilnius team to brainstorm various creative ideas for a London-based event, including group sleepovers and hot air balloon experiences in the city

Event venue research - With the format for the event agreed, AM+A researched venues that would allow for an immersive element, including live music and art installations

Exclusive media event - We decided to host key travel media in order to showcase the best of Vilnius to the British press. AM+A fully managed this part of the evening including invite creation, media pitching and ongoing management of the RSVP list 

Public event management - AM+A managed two public events to take place on the same evening. We established an Eventbrite page for the events and worked with key stakeholders to help share the events with art and culture enthusiasts across the capital 

In-person support - Several members of the AM+A team were on hand to support the event itself, helping to prepare the venue and managing the RSVP lists for the media and public events

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The chosen venue (Aures in Waterloo) perfectly reflected the ‘Unexpectedly Amazing’ ethos of Vilnius’ campaign, with eye-catching external branding, live classical music performances and a bespoke art show projected on floor-to-ceiling screens 

The exclusive media launch was attended by leading journalists with representatives from publications including the BBC, the Daily Telegraph, the Guardian and Rough Guides

Both public events were completely sold out, with a total of 100 tickets sold Eventbrite and all proceeds going to charity 

The client was able to tease their upcoming destination campaign as well as showcasing key reasons to visit the destination in 2024

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