TAXIAPP UK Valentine’s campaign: Creating London’s first ever speed dating event in a taxi
We wanted to create a Valentine’s campaign for TAXIAPP UK which would raise awareness for the brand as a fun and approachable company
We surveyed a sample of 22,000 black cab drivers to find out London’s most romantic roads. We then teamed up with London’s number one speed dating agency to create a unique dating event: London’s first ever black cab speed dating event around the city’s most romantic route.
+ Attendance from the world’s largest news agency, Reuters
+ A partnership with Island records for the release of international superstar, Sean Paul’s new hit single, Mad Love. Along with a partnership with Maureen Lipman and a theatre play 'the Knowledge'
+ A viral video of the event by Island Records retweeted by Sean Paul to his 1.37 million Twitter followers
+ Coverage in leading UK publications LadBible, Metro, the The Independent, Daily Telegraph & Time Out London website and newsletter reaching audiences of over 2.5 million.
- Live social media
- Event management
- Generating media coverage
- Content creation
- Influencer & celebrity engagement
- Creative campaign ideas
- Social media content creation
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