To help build a stronger corporate media and newsroom centre while supporting the Printful PR team with press office services. To provide a team that will generate monthly media stories and incentives. Aim to generate global media publicity in the world’s biggest/most respected media titles, in order to raise Printful’s brand awareness, improve global SEO ranking and build brand reputation. 

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1. Support Printful’s in-house PR team to develop and build a global media centre, generating regular publicity in consumer and trade media 
2. Help develop a full media centre that regularly communicates with media on behalf of Printful. Ensure weekly media information is published to improve Printful’s online position, generate attention and gain new customers
3. Continue to help Printful increase brand awareness amongst global audiences by utilising more media platforms 
4. Ensure lifestyle, consumer and trade media are being provided with beneficial information that will maintain brand position through trade and consumer publications
5. Generate publicity about Printful’s full operation: print-on-demand, drop shipping services, warehousing & fulfilment, branding for white label, bulk order discounts, custom t-shirt printing, on-demand giclée printing services, custom packaging inserts and custom embroidery 

Creation of weekly press releases, media stories and distribution 

Daily media analysis and clipping service 

Media experience management

Expansion of current media centre - team of copywriters, creators  

Monthly EU market press office - media document translations and distribution

Database and contact building, sector specific 

Organise a UK facility in person launch event

The grand opening event attended by trade, media, government officials and brand ambassadors which generated publicity in regional news along with content

Over 20 items of B2B trade publicity in e-commerce, print specialists, fashion which included leading industry media such as Innovation Textiles Magazine and Print Monthly Magazine

Press officer services generated international publicity in Spanish and Polish markets

Additional campaigns included consumer media publicity in City AM newspaper and a podcast with the CEO

Regional media focused on local news and recruitment opportunities were generated in Midlands and Wolverhampton media

A total of 46 pieces of coverage over six months resulted in reaching an audiences of over 1.5 millions

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