How we positioned Coorie Inn - a relatively unknown restaurant/boutique hotel - as one of the best places to stay in the UK and a top award winner in just 10 months.
To raise the restaurant’s profile in regional press in the short term with a view to aiming for national titles and magazines, growing wider awareness across the UK.
In the absence of any strong news angles, a very general press release was issued to a bespoke list of UK publications, largely as a tool to encourage journalists to come and review Coorie Inn - ‘Coorie Inn shines as top foodie hotspot… Perthshire restaurant delivers a taste of fine Scottish hospitality’
Soon after our press release landed, one of Scotland’s most trusted and widely read newspapers, The Herald, visited Coorie Inn and the paper’s tough restaurant critic Ron McKenna wrote a brilliant review.
Press trips:
We invited more journalists to experience Coorie Inn and now 10 months in, we’ve sent 10 press reviewers.
Conclusion:
The client swiftly saw the benefits of using a specialist PR team who had local knowledge and strong media contacts. Coorie Inn now benefits from our robust press office service where we reactively pitch Coorie Inn to a wide network of journalists. We respond to incoming requests which, without proper PR representation, a hotel or restaurant simply would not have access to.
Added value:
We have given Coorie Inn content suggestions and have supplied creative guidance in the form of an editorial reference calendar and seasonal content. We also provide lively, engaging newsletters and blogs.
“Coorie Inn has experienced significant media exposure, and that success is thanks to AM+A. This agency has proven to be an invaluable partner, consistently identifying compelling story angles, and swiftly responding to trends. Their proactive approach has resulted in targeted content that resonates with journalists covering our restaurant with rooms and the wider region. We’ve hosted reviews from some of the top food critics and travel writers in the country. The recognition we received when our Sunday Roast was featured in The Good Food Guide generated widespread national attention, effectively elevating our profile further. Recently, we’ve been nominated for two respected awards in Scotland: three categories in the Hotels of the Year Scotland and a nomination for Restaurant of the Year in The Courier’s Food and Drink Awards. Engaging AM+A has been a valuable move for us, ensuring effective communication with the media, the public, and our guests. The results speak for themselves!”
Coorie Inn is enjoying a surge in media coverage and the restaurant’s profile is soaring.
Importantly, it has just been included in The Times’ Best Places to Stay in the UK, taking the No.20 spot. Not a bad effort for a young venue in a small town in Scotland, competing against the likes of five star Gleneagles.
In just 10 months, we have arranged 10x press trips to Coorie Inn
- The Herald
- The Times (twice)
- The Courier
- Press & Journal
- The Scotsman
- Scottish Woman magazine
- The Guardian
- Scottish Field
- The Sunday Post
Industry Awards Recognition:
AM+A wrote the entries and nominated Coorie Inn for two prestigious industry awards
The Courier Food & Drink Awards 2025 - it has been shortlisted in the Restaurant of the Year category.
Hotel of the Year Scotland Awards - was nominated in the following categories;
- Romantic Restaurant of the Year
- Restaurant with Rooms of the Year - WINNER 🥇
- Dining Destination
- Chef Honour (finalist) Phillip Skinazi
Coorie Inn took the top spot in the Restaurant with Rooms category and the owners were honoured in the ‘chefs patron’ section.
Press Office Services
Content Creation
Strategy Creation
Copywriting
Reporting and Analysis
Earned Media
Press Trip Management
Competitions
.jpg)
