To position Coorie Inn as a leading restaurant with rooms in Scotland, as well as generating coverage on a national level, through a combination of traditional PR and marketing tactics.

We created a multi-phase communications strategy to engage regional audiences in Scotland, before building Coorie Inn's profile on a national level . Our key tactics included:

Press trips - organise trips for key publications in Scotland and the wider UK to visit Coorie Inn and review their experiences

Press releases - distribute key news to our databases of UK consumer and trade media contacts 

Competitions - aim to collaborate with a high end publication and offer a stay at Coorie Inn as a reader competition prize

‍Journalist requests - respond to all relevant journalist requests to secure ongoing coverage for Coorie Inn in round ups and features. We were also able to position Coorie Inn within specific destination requests and trends. Crieff is enjoying the spotlight as a top place to visit for food lovers, and the area is famous for its whisky distilleries and scenic walking routes.. We always aim to suggest Coorie Inn as a great stop off place to eat or sleep in requests for outdoor activities in the region - especially country sports.

Ghost-written articles on behalf of chef/proprietor including the creation of fun, chatty content for the restaurant’s newsletter which goes out to their customer database.

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High profile round up and review coverage in a range of titles including The Times (twice in one week), The Guardian, The Herald, The Courier and Daily Record. This resulted in a total potential reach of 95,000,000+

10 press trips organised to date. Publications have included The Herald, The Aberdeen Press & Journal, The Courier, Scottish Field, Scottish Woman magazine and The Scots magazine as well as national titles The Times and The Guardian

Collaborated with Country and Town House magazine on a reader competition. The competition ran for four weeks - in addition to appearing on the magazine’s website, the competition went out on the subscriber newsletter eight times reaching 100k people each time.

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