Devising a media buying and content creation strategy for the Alpe Adria Trail
AM+A were briefed to create a strategy for a media buying campaign to successfully connect Europe’s Alpe Adria Trail with key target audiences in the UK and Ireland.
We devised a cross-platform digital campaign working alongside The Great Outdoors magazine, creating professional and engaging advertorial copy for a targeted website takeover that would specifically reach walkers and outdoor enthusiasts from the UK and Ireland.
"AM+A's creative input, digital media strategy and efficient management, along with a carefully targeted audience and skilled negotiation, made the media buying campaign one of the most successful to date."
- 7 separate magazine features with content provided by AM+A
- 55,000 followers exposed to content across TGO’s Facebook, Twitter & Instagram
- 98,784 monthly brand reach of TGO titles
- 691,488 total impressions to specialist target audience
Media buying
Content creation
Destination representation
Social media
Copywriting
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