AM+A were briefed to support the Investment and Development Agency of Latvia (LIAA) to be more competitive in the UK. LIAA wanted to build specific sector awareness using professionally researched and accurate, insightful content. The content needed to target potential FDI (Foreign Direct Investment) and connect LIAA to UK decision-makers through building new databases of interested audiences.

Launch a brand new Magnetic Latvia Business UK LinkedIn page that offered insights into key Latvian sectors through research, in addition to developing news stories and trade opportunities. This would also increase traffic to the Magnetic Latvia website and raise brand awareness amongst UK audiences.

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Tactics

• Economic and sector research turned into marketing promotions and content
• Official platform launch and ongoing management including inviting connections to like LinkedIn page
• Creation of media centre using in-house infographic design posts, supported by weekly news round-ups and in-depth sector insights
• Set professional, consistent tone of voice that can be implemented across global Magnetic Latvia platforms
• Creation of Latvian LinkedIn expat group, connecting Magnetic Latvia with potential investment opportunities
• Audience database building and analyse growth areas for Latvia in UK reporting

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Link to page: https://www.linkedin.com/company/latvia-business-uk/

• Magnetic Latvia Business UK LinkedIn page generated 48,913 impressions, 2,956 clicks and 890 reactions within a four month period
• Maintained an average engagement rate of 8.99%, which was over 3% higher than the main Magnetic Latvia Investment and Development Agency page
• Gained over 600 followers in a three month period
• Posted 3/ 4x per week, covering the following topics: Aviation & Transport | Business Travel | Technology | 5G Infrastructure | Forestry | Finance | Foreign Direct Investment | FinTech | Startups | Medical Tourism | Construction | Renewable Energy | Outsourcing | MICE | Life Science | Smart Materials | Transit & Logistics | Food & Drink | Online | Online Business | E-commerce | Sound & Cultural Technology | Online Software & Technology
• Created an original infographic for each topic covered
• Content and marketing assets were used across by a host of other Magnetic Latvia representative offices, including Dubai, New York‍
• Familiarisation trips were carried out, with national media visiting key locations in Latvia

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