Supporting IKEA and H&M with the launch of Atelier100, a new 'hyper local' retail brand (phase 2)
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AM+A continued with a three-tier campaign to support the H&M and IKEA teams as they launched the Atelier100 retail space in west London
Exclusive media launch event - planning and overseeing an exclusive media launch event for the Atelier100 retail space including interview opportunities with the main Atelier100 team and media presentations
Store launch PR support - supporting the launch of the retail space with Europe-wide press release distribution, interview opportunities and identification of key themes for ongoing press office activity
Influencer activation - working with leading retail and culture-focused influencers across Instagram and TikTok to act as ambassadors for the Atelier100 brand and share news of the store launch with their online audiences
Media buying and partnerships - increasing brand awareness through campaigns with key London-based publications (Londonist), culture-focused magazines (FAD) and events (London Design Week)
"AM+A's hard work was integral to the success of the Atelier100 project. Their expertise in a number of areas - ranging from press office services and media management to OOH advertising, influencer engagement and paid SoMe - helped launch a new 'hyper-local' retail brand."
30+ media RSVPs from leading publications and interviews for leading titles including The Independent, theindustry.fashion and New Wave
250+ media articles published about Atelier100 across phases 1 and 2, with a total estimated reach of 1.3 billion
1,029,330+ total audience of influencers that visited the store and shared their favourite Atelier100 products with the followers
Online editorial, social media and newsletter campaign with Londonist.com, generating 58,404 social media impressions
Editorial, social media, newsletter and printed programme campaign with 20th anniversary London Design Week
Campaign management
Event management
Media buying
Influencer engagement
Partnerships and collaborations
Press office services
Content creation
Social media marketing
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