Using the slogan of 'Vilnius, amazing wherever you think it is', we ran an OOH advertising, media buying and digital marketing campaign to spread awareness of Vilnius as one of Europe's must-visit destinations for key UK and European audiences.  

• OOH advertising campaign across major cities with flights to Vilnius: London, Liverpool and Berlin
• Supporting UK media buying (i.e. Sunday Times Travel Magazine and regional newspapers)
• Selecting key advert placement options and brokering an agreement to increase number of billboard ads
• Adverts placed in key London footfall locations including Liverpool Street, Victoria and Kings Cross

• Total impressions generated: 17,849,688
• Liverpool: 886,743
• London Tube (46 stations): 6,276,164
• London train stations (part 1): 1,902,508
• London train stations (part 2): 6,500,000
• UK shopping centres: 2,015,500
• Berlin (four adverts): 268,773
• Media buying: 411,557