To support client digital PR campaigns throughout 2020, AM+A were asked to create a range of visual marketing assets to help drive engagement and create a consistent brand image. The channels of distribution for these assets ranged from social media, digital adverts and newsletters to event banners and presentations.

AM+A created a variety of creative concepts and designs. Assets were based on client’s brand guidelines, tone-of-voice and importance of a strong, eye-catching narrative. Our design process to reach these goals included:

• Strategy meeting with the client to establish a brief, purpose of the design work, style guidance and end goals of the creative process
• Creative brainstorming based on the client brief, with an average of 3-5 design templates created and presented to the client
• Taking the final concept, our design team then built up information, images and branding to be incorporated
• Using design software (InDesign, Illustrator, Canva etc) to create required assets and confirm sign-off from client
• Distribute the final assets across relevant platforms

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Here are some recent examples of AM+A’s design work:

Polish Tourism Organisation: Winter Sports Facebook Adverts

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Magnetic Latvia: Interview for MeetLatvia LinkedIn Page

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CzechTourism: Print / Digital ‘Czech Back In’ Advert Concept

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Tourism Bohinj: Infographic for Green Movement LinkedIn Campaign

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Wales Coast Path: Welcome Back Webinar Event Banner