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Latvian unicorn Printful - the rising tech star of printing, custom designed products, retail and logistics services - has appointed AM+A Marketing and Media Relations as their new European PR agency following a competitive pitch. The agency's brief is to boost consumer and trade awareness through a combination of press office, brand activation campaigns and PR services across British, Polish and Spanish markets.
With Printful having recently announced further expansion in the UK and other global markets, the company is increasingly integrating PR activity within its overarching marketing strategy. AM+A will be managing the account from their London office, working with their international teams to maximise PR opportunities. They will be also be running a series of EU-wide brand activation campaigns.
Senior Director Henrietta Bates stated: “As an agency with an ambitious growth strategy we're delighted to be working with such an exciting and innovative platform, which allows anyone with a desire to become a designer or entrepreneur to easily create and sell their own products. We've developed an exciting PR strategy and are really looking forward to getting started on some brand activation campaigns.”
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